CLIENT: Heart of the woods

For the Heart of the Woods Yoga Retreat Center, I had the opportunity to create a logo that captured the tranquil essence of nature while also reflecting the spiritual and meditative focus of the retreat. The client requested the inclusion of two iconic pine trees and prayer flags, elements that symbolize strength, peace, and connection to the earth. These components were thoughtfully incorporated into a harmonious design that speaks to the serenity and grounded energy of the retreat. The final logo features two symmetrical pine trees, symbolizing balance and resilience, flanking a string of gently flowing prayer flags. 

As part of my design process, I developed two alternative logo concepts to explore different visual directions. These options allowed the client to consider various representations of their brand's identity, ensuring we selected the most fitting design to communicate their values. Each concept reflected the connection between nature and inner peace but with distinct styles and layouts, demonstrating flexibility and responsiveness to the client’s vision.